A day of entertainment throughout the High Street culminated in a Heart Essex organised concert building up to the town’s Christmas lights switch-on. Stars included X Factor’s Jahmene Douglas, Hollie Barrie from The Voice, David Robbins and Martin Ramsdin (The Ugly Sisters from the local Cinderella production), local artist Jessica Alice, and Heart’s ‘Martin & Su’. ‘Elsa’ from Frozen had the crowd singing everyone’s ‘favourite’ winter song! Southend’s Mayor Andrew Moring joined in for the official switch-on, following which a snow storm covered the crowd – already wet from the rain!
With thanks to Heart Essex radio.